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Experiential Marketing Expert at Euro RSCG 4D Impact to Advise International Group
Atlanta, GA (PRWEB) May 29, 2008 -- Robert Gabsa, Vice President, Senior Account Director at Euro RSCG 4D Impact, has been appointed to the advisory board of the Experiential Marketing Forum (EMF).
The announcement was made by EMF Founder and Director, Erik Hauser, recently.
"Robert's addition to the EMF board brings yet another leading innovator in the experiential brand building arena to assist in the community's development and growth," Hauser explained.
"Robert's deep understanding and long-standing advocacy of experiential marketing methodology will provide critical strategy and insights necessary to develop this rapidly growing field. He has made a significant contribution to the EMF to date and we are thrilled to welcome him on the board," Hauser adds.
Robert is well recognized as an insight-driven experiential marketing strategist who, for over 15 years, has designed highly creative and emotionally charged experiential marketing campaigns for dozens of Fortune 500 client companies. He advocates the creation of relevant and memorable experiences to connect brands to their consumers, and insists that campaigns be founded with precision planning and accompanied by evaluation and feedback. Robert believes that marketers, increasingly faced with consumer "share of mind" challenges, must develop innovative and focused solutions with direct relevance, and should concentrate on solutions applicable to consumer attitudes, lifestyles, and unique personal interests.
"It's an honor to be invited to work with such a distinguished group of international marketing professionals," Gabsa says. "It is becoming more and more critical that we assist brands in creating meaningful emotional connections with their consumers, and build stronger personal relationships between them. I look forward to serving on the EMF board to further help its members create a unified environment where experiential marketers can share ideas, insights and experiences from around the globe? helping us all navigate the ever-evolving landscape of marketing strategy in an increasingly media-fragmented society".
The Experiential Marketing Forum (www.experientialforum.com) has more than 5,000 members from around the globe, and currently is translated into 11 languages. It's a virtual "think tank" of professionals, professors, students and others who share ideas and keep abreast of trends in media.
The EMF is affiliated with the International Experiential Marketing Association (www.ixma.org), a professional organization that advances experiential marketing. Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the "icing on the cake" of information delivery. It refers to actual customer experiences that drive sales and increase brand image and awareness. When done right, it's the most powerful tool available to win brand loyalty.
About Euro RSCG 4D Impact
Euro RSCG 4D Impact is a leading, strategic, ROI-oriented provider of a unique spectrum of consumer-targeted marketing services with offices in Chicago, Atlanta, New York, Washington D.C., Los Angeles and Knoxville. The marketing services division of Euro RSCG Worldwide - one of the world's largest fully integrated marketing communications companies - Impact delivers meaningful, branded messages and experiences to the greatest number of targeted consumers possible? providing them with memorable, relevant encounters and the motivation to purchase. Clients include Procter & Gamble, Kellogg's, Pillsbury, Con Agra Foods, Pepsi, Crown Imports, Clorox, Valspar, Johnson & Johnson, S.C. Johnson, Astra Zeneca, Ortho, Discovery Communications, Food Network, and DirecTV. For more information, visit www.eurorscg-impact.com
Issued By:
Euro RSCG 4D Impact
Contact: Amy Linde
Tel: 770-393-8942
Email: (amy.linde @ eurorscg.com)
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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